Marketing BA (Hons)

Our BA (Hons) Marketing programme at Richmond American University London is designed to equip you with the skills and knowledge needed to excel in the dynamic world of marketing. Prepare to influence audiences across multiple channels and make a real impact in the marketplace.

The programme is structured across several core modules and elective specializations, allowing students to tailor their studies to their interests. Key areas of focus include:

• Core principles and theoretical frameworks.
• Advanced topics and contemporary challenges in the field.
• Practical workshops and lab-based projects.
• A final dissertation or capstone project under expert supervision.

Admission to the Marketing BA (Hons) programme is competitive. Successful candidates typically possess a strong academic background and a demonstrated passion for the subject. General requirements include:

• Completed secondary education (or Bachelor's degree for Master's programmes) with excellent grades.
• Proof of language proficiency (Spanish and/or English, depending on the course).
• A compelling personal statement and letters of recommendation.
• Successful completion of an entrance interview or examination may be required.

Graduates from the Marketing BA (Hons) programme are highly sought after by employers in a variety of sectors. The analytical, practical, and creative skills developed during the course open doors to a wide range of career paths, including roles in:

• Multinational corporations and dynamic startups.
• Governmental and non-profit organizations.
• Research institutions and academia.
• Consulting and advisory firms.

Our dedicated careers service provides personalized support, networking events, and workshops to help you launch your professional career successfully upon graduation from Richmond American University London.