BA (Hons) Digital Marketing and Business Management

Develop highly relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research, and creative design using problem-based learning. Choose this degree designed to develop your digital marketing knowledge and business skills.

The programme is structured across several core modules and elective specializations, allowing students to tailor their studies to their interests. Key areas of focus include:

• Core principles and theoretical frameworks.
• Advanced topics and contemporary challenges in the field.
• Practical workshops and lab-based projects.
• A final dissertation or capstone project under expert supervision.

Admission to the BA (Hons) Digital Marketing and Business Management programme is competitive. Successful candidates typically possess a strong academic background and a demonstrated passion for the subject. General requirements include:

• Completed secondary education (or Bachelor's degree for Master's programmes) with excellent grades.
• Proof of language proficiency (Spanish and/or English, depending on the course).
• A compelling personal statement and letters of recommendation.
• Successful completion of an entrance interview or examination may be required.

Graduates from the BA (Hons) Digital Marketing and Business Management programme are highly sought after by employers in a variety of sectors. The analytical, practical, and creative skills developed during the course open doors to a wide range of career paths, including roles in:

• Multinational corporations and dynamic startups.
• Governmental and non-profit organizations.
• Research institutions and academia.
• Consulting and advisory firms.

Our dedicated careers service provides personalized support, networking events, and workshops to help you launch your professional career successfully upon graduation from Abertay University.